Change UK spent £1300 on Facebook ads saying it was campaigning to remain in the UK

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There are welcome signs that the experience of the European election has unbounced the Tiggers.

Change UK are now making noises about the importance of cooperation, and I look forward to working with them and, I suspect, eventually absorbing them. We shall acquire some good and interesting people in the process.

But while we can still laugh at them, let me repeat this story from the Guardian:

Change UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on online campaigning. 

The upstart pro-EU political party, formerly known as the Independent Group, spent £87,000 on Facebook adverts in the seven days up to Wednesday, becoming the biggest single political advertiser on the social networking site, following predictions it could fail to elect a single MEP and faced with the potential resignation of the party’s interim leader, Heidi Allen. 

Not all Change UK’s adverts have hit the spot. In one example highlighted by iNews, the party spent at least £1,300 promoting Facebook adverts saying it was campaigning to “remain in the UK”.