Wednesday, May 17, 2023

Cadbury's Dairy Milk and the supersonic Seventies

As I remember it, this is where the Seventies began. There were no more flower children or village green preservation societies: we had landed in a new decade of supersonic air travel, traffic and pollution. (I seem to recall another Cadbury's commercial, using the same tune, that mentioned "the supersonic Seventies", but I can't find it online.)

"Like it always will be?" Cadbury's was sold to the US firm Kraft Foods after the Gordon Brown's government declined to intervene.

And supersonic travel is no more. As Jonathan Meades has pointed out, the future happened briefly in 1969. It seems Cadbury's was already too late.

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