It's not because they will make us money. I fully expect the games to be a financial disaster and to cost us zillions.
It's not because they will improve transport in London. If things are wrong they need to be put right now because people are suffering, not because they may inconvenience the Polish women's water volleyball team one day.
It's not because they will galvanise the nation's youth. If watching sport on television made you active our youngsters would be the fittest in the world, rather than out of their skulls on Sunny D and Turkey Twizzlers.
No, the reason we must win the games is that we have to put one over on the French in general and Jacques Chirac in particular.
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