Adrian Sanders on cricket broadcasting rights

The Liberal Democrat MP for Torbay gets it absolutely right:

The ECB should have had more faith in the England cricket team to succeed in the Ashes. A lack of confidence in the England team to inspire the nation and increase interest in the game resulted in a hasty agreement with Sky to end free to air cricket coverage.

Cricket was sold short by its governing body.

For more on this issue, see a posting of mine from December 2004.