Barack Obama on Joe the Plumber

This is how you win elections.

In today's Spectator Fraser Nelson describes how Obama dealt with Joe:

"Joe’s cool," Mr Obama said. "I got no problem with Joe. All I want to do is cut Joe’s taxes. But Senator McCain isn’t working for Joe the Plumber. He’s working for Joe the Hedge Fund Manager."

The headline on the article (in the magazine, but not on the website) is "McCain's failure is a warning to Cameron: offer tax cuts before Brown does".

Discuss.