If knocking on doors and shoving pamphlets through letterboxes were efficient ways to change minds, Britain would have a lot more Jehovah’s Witnesses and a Labour governmentI do not doubt that an awful lot of Focuses will have to be delivered if we are to see the revival we all want. But that we will not be enough.
As David Howarth emphasised in the immediate aftermath of 7 May, we need to have a clear idea of who the core Liberal Democrat vote is.
The strongest criticism I have of Nick Clegg's leadership is that he never had a clear idea of who he expected to vote for him.
In the days of Alarm Clock Britain he expected everyone to vote for him. By the time of the general election it was hard to tell who he had in mind.
Certainly, some of the people around him gave the impression that they had limited sympathy for the party's traditional voters.
I have not yet decided who I will vote for in the Lib Dem leadership election. When I do it will because one of the candidates has an answer to this question or, more realistically, has surrounded himself with people who do.
Rafael Behr's conclusion is about the Labour Party, but it may have lessons for us too:
There is a lot of talk about which old message to feed back through the machine in order to win lost voters. There is not enough about treating people in a less mechanistic way so they might want to listen to a new message; or, better still, help decide what the message should be.