The venue's billing says:
Uncover the story of the talented artists who illustrated Ladybird books for more than 30 years. This colourful, family-friendly exhibition includes rare books, original artwork and artefacts, and reveals how illustrators played such an enormous role in Ladybird’s extraordinary success.
Tracing the interconnected work of these artists, the company’s story is recounted over Ladybird’s ‘golden years’ – 1940 to 1975. Visually rich and varied, the exhibition will evoke many memories of childhood.
This exhibition has been touring the country for a few years now, and I saw it when it came to Leicester. I can thoroughly recommend it. I came away impressed by the sheer quality of the illustrations that Ladybird Books laid before children by commissioning leading commercial artists.
Those who dismiss Ladybird as purveyors of nostalgia are mistaken. Many of their books were about technology, social progress and the future. In fact Ladybird has a good claim to to be the most progressive children's publisher in those post-war decades.
Their history books were written by a Liberal, L, du Garde Peach, whom some at the BBC (he was a pioneer of radio drama) suspected of Bolshevism.
And I learnt to read with Ladybird's Key Words reading scheme ('Peter and Jane') in a new town in the 1960s. The world of those books was the world I saw around me.
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