The Guardian says it has already exchanged contracts on the site and will use funds, grants and bequests to cover £2.2m of the asking price. Presumably the £300,000 is needed on top of that.
Its report also says:
The planned purchase is expected to clear the way for more archaeological investigations around Britain’s largest chalk hill figure, which looms over the rolling Dorset landscape.
It would also mean more work can be done to protect the flora and fauna on the hillside, including the rare Duke of Burgundy butterfly. And the conservation charity hopes the purchase will lead to better access for people to the figure, with more chances for exploration and play.
The National Trust clearly regards this as a major project, because it is using the graphic above on social media to promote it.
You can donate to the Trust's Cerne Abbas Nature Appeal online.

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