The UK Independence Party is today preparing to change its name as part of a re-branding exercise designed to woo large numbers of Conservatives disaffected with David Cameron.
Nigel Farage is confident that a change of name will help his party win seats in local elections and gain a foothold in the Commons
As part of an assault on the Tories, the ruling executive of the anti-Brussels party is expected to approve plans to promote itself as the Independence Party for the local elections on May 3.
Monday, February 05, 2007
Rebranding the fruitcakes
The Daily Telegraph reports: