Whoever wrote the press release on Menzies Campbell's speech today does not believe in this rule. In fact he or she mentioned Gordon Brown no fewer than six times. But then the speech itself came across as being addressed more to the Chancellor than to the audience in the hall.
In the light of this, we should not complain too hard - entertaining as Joe Taylor's attempt is - if the BBC reports the speech under the headline "Sir Menzies seeks deal with Br0wn".
Things have moved on, however, and - as is the way with the BBC website - the story has been edited so the headline now reads "Sir Menzies sets tests for Brown".
It seems that the original story and headline flowed from a briefing from a "senior official", who blithely told BBC journalists that proportional representation would not be "a deal maker or a deal breaker" in negotiations to form a coalition in the event of a hung parliament.
The BBC story now includes the following paragraph:
But in a sign of disagreement within Sir Menzies' inner circle over the party's position, his chief of staff Ed Davey told BBC News 24 he "did not recognise" the source of the story.This suggests that the "senior official" was not as senior as he or she led the BBC to believe. But where is the new professionalism we were promised from Ming's leadership?
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