The first Eurovision semi final takes place this evening. As one of the major contributors to the European Broadcasting Union the United Kingdom is guaranteed a place in the final, but do we miss out by not taking part it the semis?
A paper presented at the Annual Conference of the British Psychological Society last month suggest we do, if only to a small extent.
Diarmuid Verrier from Sheffield Hallam University found that taking part in the semi-final stage of the contest can result in an entrant moving up the leaderboard by one place.
He pointed out all of the winners since 2004 - barring Germany - have appeared in the semi-finals, which indicates 'mere exposure' to something they have seen previously can result in more positive feelings towards it.
"Although political voting and, hopefully, a decent tune will always play a part in how Eurovision contests are decided, this research suggests a third influence in the contest," he added.
However, political voting probably plays a larger part in the final outcome, which is also bad news for the UK. As Terry Wogan once put it: "We've invaded too many countries and everyone hates us."
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