Saturday, April 18, 2009

Government and food companies conspire to denigrate home cooking

Costigan Quist rightly complains about this ludicrous image from the government's "Change4Life" (do you see what they've done there?) anti-obesity campaign.

Personally, I find that cake pleasingly old fashioned. White icing, with a cherry on top. It's the sort of cake children scheme to win in the Beano and the Dandy.

When we worry about what children eat these days, we do not worry about home baking. We worry about things like crisps and fizzy drinks.

So why does this poster show a home-made cake?

Easy.

One of the sponsors of the campaign is PepsiCo, who make Pepsi Cola and Walker's Crisps.

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