Ideologically, they challenge the left's assumption that progress consists in more and more areas of social life coming under the supervision of government. And economically, both the newspaper and many of its readers rely upon the public sector for their income.
But it will have to do better than it did yesterday in its attempts to combat those ideas.
On Friday the novelist Zadie Smith gave an interview to the BBC's Today programme. The following day her comments on the Big Society and multiculturalism were pulled out by the Guardian and turned into a news story.
Its coverage of the concept amounted to:
Her views on David Cameron's idea of the big society – encouraging citizens to take over the running of local schools and hospitals, or even set up their own – drew Smith's scorn, as it apparently did on the doorstep during the election campaign, according to Tory candidates.And that was it.
"The big society? I don't know. I don't really want to build my own school or my own hospital – I appreciate it if someone else does that for me," she said. "I am not so keen on that kind of people action. I think most people would like their services prepared for them. I am not a great fan of that concept."
Next week: Jake Arnott on the future of the Financial Services Authority.