From the Leicester Mercury:
An advertising agency acting for the Compare The Market insurance website wants to turn Market Harborough into Meerkat Harborough for a day as part of its latest campaign.Meerkat Weighton? Meerkat Deeping? No, they just won't do. It has to be Meerkat Harborough.
It will promote Meerkovo, the mythical Russian village home of Aleksandr – the now infamous meerkat who launched the adverts, along with the "simples" catchphrase, in 2009.
London advertising agency Good Relations is looking to launch a competition to find a twin for Meerkovo, and wants to use Harborough as an example for the TV ad.