The Countryside Alliance website quotes its chief executive Simon Hart:
“Cllr Kidd has been honoured for her extensive work locally and nationally for rural housing. She has worked for the Rural Housing Commission and on all recent national housing reviews. She has campaigned for bus services, local schools and has also led the local fight for Post Offices. Her energy and commitment to her community make her a worthy winner of this inaugural award.”An example of Heather's work is South Shropshire District Council's small shop grant scheme, from which Stiperstones shop and post office has benefited.