Sunday, January 26, 2020

Burton's shop in Long Eaton

Montague Maurice Burton (1885-1952) opened his first store in Chesterfield in 1904, and entered the bespoke tailoring business in 1912. By 1914, there were 12 shops, mainly in the north of England; by 1939 there were 595. 
At first the stores occupied existing buildings, but from 1923, new stores were built on freehold sites, and prominent town-centre corner sites (such as this one) were favoured. In about 1932, the company established its own architectural department, which maintained the house style established by the architect Henry Wilson, who had been working for the company since 1923. 
In about 1937, Nathaniel Martin became chief architect, so this store is probably his work. Burton's stores are important as pioneering exponents of corporate architectural style, and as sponsoring Art Deco design.
This piece of architectural history comes from the Listing for a Burton's store in Aberystwyth and the one in Long Eaton was built in a similar style.

What with its library, tin tabernacles and the arch that pinpoints the location of Trent Station, Long Eaton repays a visit.

1 comment:

David Walsh said...

And many boasting n integral billiards saloon above.