As ever, Lord Bonkers was there first.
The Lib Dems have hit upon a novel way of getting party members to head for Crewe and Nantwich to campaign for Thursday's by-election: they're offering them the chance to have "a cuppa" with one of their big guns.
Each day until polling day, a name will be drawn from those who have signed in at the local campaign and the lucky winner will take tea with a Lib Dem "name" such as Simon Hughes, Vince Cable, and, on polling day, the party leader Nick Clegg himself.
The last time there was an autumn Lib Dem Conference in Harrogate Liberator magazine raffled the chance to take tea with Lord Bonkers at Betty's. The winner was the fragant Virginia Morck.
Lord B still speaks of her.