One advantage that firm had over other publishers was that it was based in Russel Square rather than the traditional book-trade quarter of Pasternoster Row, which stood in the shadow of St Paul's and was heavily bombed in the London Blitz.
Collini also writes about Eliot's most famous business decision: his rejection of George Orwell's Animal Farm:
In July 1944 Eliot wrote what became one of the more celebrated rejection letters in literary history, turning down Orwell’s Animal Farm. This letter has been extensively cited by Orwell scholars, but the annotation in the present edition, based on the Faber archive, adds some fascinating detail to the story.
Eliot’s letter has always seemed a little unsteady in tone: he declares that he cannot "see any reason of prudence or caution to prevent anybody from publishing this book – if he believed in what it stands for", but concludes that he and the nameless fellow director who he claimed had also read the manuscript "have no conviction (and I’m sure none of the other directors would have) that this is the right point of view from which to criticise the political situation at the present time".
Almost twenty years later, struggling to recall the episode accurately, the ageing Eliot did concede that rejecting the book "was a great mistake on our part". Later still, Fredric Warburg, chairman of Secker and Warburg, the eventual publishers of Animal Farm, claimed that Geoffrey Faber had once shown him Eliot’s report on the script, but at that point (after the deaths of both Eliot and Faber) no such report could be found in the files. Faber himself had been out of London at the time of Orwell’s submission and had not read it, so it seems to have been rejected principally on the basis of Eliot’s judgment.
The rejection letter suggests that the book's "positive point of view, which I take to be generally Trotskyite, is not convincing", but other unresolved questions aside, there is a certain piquancy in seeing Eliot, by this point well known for his conservative political views, appearing unwilling to publish a critique of Soviet communism at a time when the USSR was Britain’s essential wartime ally.
With hindsight, we can also see that had Faber and Faber accepted the book, which was an almost unmatched commercial success, it would have transformed the financial position of the firm to which Eliot was so devoted.
Collini, incidentally, quotes some of Eliot's verdicts on his contemporaries – Orwell is "a very queer bird".

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